M Muaaz Bin Sarfaraz

Analytics leadership · Toronto

Turning data into decisions leaders can fund.

I’m Muaaz, a commercial and operational analytics leader based in Toronto. Over 10+ years in analytics, including 6+ years in management and leadership, I’ve led regional teams of 20+, built an Analytical Centre of Excellence, and partnered with senior executives on revenue growth, commercial strategy, and operational performance.

See the impact Explore my portfolio
Better
decisions
Data People Rhythm

Current chapter

Analytics Lead
Company

Strategy is only valuable when the organization can run it.

Selected impact

Proof, not promises.

Business outcomes first. The tools are simply how we get there.

01

US$5M

Annual incremental shipping revenue

Modelled pricing and order-volume trade-offs, then supported an A/B pilot before scaling at Daraz.

02

20+

Analysts led

Led a regional team with five direct reports, owning hiring, coaching, performance and succession planning.

03

40%

Shorter analytics ticket lead time

Built an Analytical Centre of Excellence with shared definitions, mentoring and reusable practices.

04

24%

Workforce reduction

Modelled capacity for a regional fleet of approximately 4,000 and warehouse operations, without worsening delivery performance.

Professional experience

Systems that kept working after launch.

My best work sits at the intersection of executive clarity, analytical rigor, and operational adoption.

01

Daraz · Analytics operating model

Built the management system behind the metrics.

Designed performance management and weekly/monthly business reviews for three major departments—connecting hundreds of OKRs and KPIs to executive decisions and appraisals for 1,000+ employees.

  • Operating cadence
  • OKRs
  • Executive communication
Management OS Live
W
SignalsDecisionsOwners
M
TrendsTrade-offsActions
Q
OKRsDirectionReset
100sOKRs + KPIs
3Departments
1,000+People aligned
02

Daraz · Analytics capability

Built the standards that helped teams scale.

Headed the Analytical Centre of Excellence, leading a two-person team to standardise hiring, mentoring, metric definitions and reusable practices. Average ticket lead time fell by 40%, and data-error and discrepancy tickets fell by 39%.

  • Team development
  • Data governance
  • Service quality
03

Daraz · Planning intelligence

Made workforce planning a model, not a meeting.

Developed workforce models for a regional fleet of approximately 4,000 and warehouse operations and embedded them in planning—reducing headcount by 24% while protecting end-to-end lead time.

  • Forecasting
  • Supply chain
  • Planning automation
04

Company · Mission analytics

Made business health easier to act on.

Consolidated mass-marketing reporting into a business-health dashboard for quarterly planning and performance reviews, with estimated routine time savings of 70%. Coach analysts and BI specialists and develop frameworks supporting VP-level leaders.

  • Salesforce
  • CRM analytics
  • Mission impact

My operating philosophy

Analytics becomes valuable when it changes the next decision.

  1. 01

    Frame the decision

    Start with the consequence, owner, and cadence—not the dashboard.

  2. 02

    Build the evidence

    Use the simplest rigorous method that can survive executive scrutiny.

  3. 03

    Design the operating loop

    Connect metrics to reviews, actions, owners, and follow-through.

  4. 04

    Transfer the capability

    Build teams and systems that do not depend on a single hero.

About me

From smart grids to marketplaces to mission impact.

My career spans e-commerce, fundraising, telecommunications, and utilities. I connect business priorities with practical analysis, while developing the people who deliver it. At Daraz, I led a regional analytics organisation with five direct reports and owned hiring, coaching, performance management, and succession planning. Today, I coach analysts and BI specialists and support VP-level leaders with reporting and analytical frameworks.

Company

Analytics Lead · CRM, fundraising, and planned giving

Daraz · Alibaba Group

Head of Analytics / Analytics Manager · Revenue, commercial strategy and operations

Telenor

Data Engineer, B2B · Data monetization and market intelligence

K-Electric

Assistant Manager, OMS Analyst · Smart-grid analytics and operational transformation

Education

MSc Data Science, distinction
City, University of London

Teaching

CareerFoundry mentor · 2019–2025
4.9 / 5 average rating

Cloud

Alibaba Cloud Most Valued Professional · 2020

Hands-on expertise

SQL · Python · Salesforce CRM Analytics · Power BI · Tableau · Claude Code · ClickHouse · Microsoft Copilot

I also mentored 50+ analytics learners at CareerFoundry and hold an MSc in Data Science with distinction from City, University of London.

Let’s make the next decision better

Have a hard question?
Good.

I’m interested in leading analytics teams where people development, commercial judgement, and strong measurement shape the next stage of growth. Let’s talk about building that capability together.

[email protected]